A website is a tool that provides simple and effective advertising that has the ability to reach potential customers within your target market whether local or global. Websites can come in all shapes and sizes, but they all boil down to providing information to the public. Here is a quick list of how a website can be beneficial to a growing or already established company.
* Worldwide Exposure
* 24/7 Advertising
* Extremely Cost Efficient Advertising
* Dynamic Content Marketing
* E-commerce Solutions
* Potential customers gain easy access to your business
In today’s tough economical times, gaining every possible customer is crucial to survival, and a good well designed website will help you reach that goal. With a website that is easy to navigate (with any browser), full of good information and pleasing to look at, you gain a greater customer rate of return! Professional web developers are experienced in designing and coding websites that support multiple browsers and search engine optimized. Too many companies try to use homemade (Microsoft Frontpage) websites that frustrate visitors and drive away potential customers. A little side note… According to http://www.w3schools.com/browsers/browsers_stats.asp as of June 2009 IE versions 6-8 hold 40.7% of the market share. Firefox holds 47.3%! Are you sure you want to use a cookie cutter Microsoft Frontpage website that probably won’t display properly in Firefox? If so you could be loosing up to 47% of your customers. Pure Custom Solutions specializing in developing websites that support all of the major browsers (IE, Firefox, Chrome, Safari, Netscape…).
Another big importance to website design, and somewhat becoming a cliche in the web industry is SEO (Search Engine Optimization). In developing a website there are best coding practices and content setups that improve where you website is found on search engines.
So before you go and think you can design a website yourself with a cookie cutter (FREE Website Builder), think again. You get what you pay for!